вЂњWith homegrown expertise and a strong brand, as well as a strong balance sheet and technological expertise, we have been well placed to rise to the top of the industry here.вЂќДЄnd by many metrics, that is what IIFL Wealth has achieved вЂ“ in 12 years, the firm has blossomed to almost 1000 employees and manages some USD27 billion equivalent of AUM. вЂњWe have been able to build a large practice and differentiated from the banks,вЂќ he says. He reports that the timing was excellent, as India has enjoyed a decade or more of growth in wealth as well as the вЂfinancialisationвЂ™ of savings. Accordingly, we built our platform, people, products, and proposition around this calling, always keeping a firm eye on why clients and RMs, who represent the firm, would join us.вЂќ Our clients look to our institutional-level investment services to help them outperform, but with risk carefully managed. While wealth is created by the entrepreneur, it is preserved by our teams at IIFL Wealth. вЂњOur clients have been first-generation entrepreneurs, people who have worked really hard to make their money, or they are from business families, professionals, NRIs, or CEOs of large firms, whose wealth was built by the value they generated. вЂњOur primary goal is to be the first port of call for clientsвЂ™ financial assets to help them manage their financial net worth вЂ“ we focused on two activities вЂ“ what is our value proposition for our clients and why should a wealth manager engage with IIFL Wealth.вЂќ As managers of private clientsвЂ™ wealth, we have had a firm eye throughout on the proposition we offer our clients, and to those RMs who add value to our journey. вЂњWe wanted to build a very focused business from day one,вЂќ Yatin explains, opening the discussion. Hubbis was fortunate to вЂmeetвЂ™ with him by Zoom call recently, to learn of his latest perspectives on the Indian market that IIFL Wealth services, how the firm has been adapting its offerings and methodologies in the face of the current pandemic, how IIFL Wealth is expecting to be a beneficiary of the ongoing consolidation in the industry, and what he and the teams are hoping to achieve in (hopefully) a post-pandemic world. Under his leadership, the company has, since it opened its doors in 2008, emerged as one of the prominent leaders in the domestic private wealth management space in India, and today has a host of institutional shareholders, employees and founders hold some 27%, and the company enjoys a market valuation of more than USD1 billion. He focuses on the wealth practice as well as client services, marketing and client experiences, and is responsible for introducing the IIFL Wealth & Asset Management proposition to new clients, and expanding the relationship with existing clients. Yatin Shah is Co-Founder and Executive Director at IIFL Wealth & Asset Management and has more than two decades of experience in the financial services industry, across equity research and private wealth management.

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